MAR 3802 - Marketing for Managers-BAS

3 class hours 3 Credit(s)
Prerequisite(s): MAN 2021 Management Principles OR permission of Associate Dean of Baccalaureate Programs. Prior to enrolling in any upper level course (course number beginning with a 3 or 4), students must complete the following courses with a grade of C or better: ENC 1101 English Composition I, ENC 1102 English Composition II, and three semester hours of college level mathematics.
This course helps develop marketing knowledge and skills necessary for a successful general manager to interact with and problem solve in a functional team environment. Students will add to their understanding of marketing concepts including the development and implementation of a marketing plan. The course focuses on business to business marketing, marketing of services and global marketing.