Dec 26, 2024  
2016-2017 Catalog 
    
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2016-2017 Catalog [ARCHIVED CATALOG]

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MKA 1511 - Advertising and Sales Promotion

3 credits
This course reviews all phases of sales promotion including advertising, display, direct mail, radio and television. Emphasis is placed on creation of the message, selection of media, and the planning, coordinating, controlling, and evaluation of the campaign.


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