ENT 2120 - Digital Marketing for Entrepreneurs

3 credits
This course, “Digital Marketing for Entrepreneurs,” is designed to equip aspiring business owners with the essential digital marketing strategies and tools needed to launch and grow a successful business venture. Students will dive deep into the world of online marketing, exploring critical areas such as search engine marketing, social media marketing, email marketing, and blogging. The course emphasizes the importance of leveraging these digital tools to maximize reach, engagement, and conversion rates, ensuring that students can effectively promote their new business in the digital landscape.

Throughout the course, students will learn how to develop a comprehensive digital marketing plan tailored to their specific business needs. They will gain hands-on experience with various online marketing platforms and tools, learning how to create compelling content, optimize for search engines, and utilize social media to build a strong online presence. The course also covers advanced strategies for targeting and segmenting audiences, analyzing digital marketing metrics, and adjusting campaigns for optimal performance.

The learning outcomes are designed to provide a thorough understanding of digital marketing processes. Students will learn to identify and evaluate digital marketing opportunities, conduct in-depth market research, and develop effective online marketing strategies. They will also learn to build and sustain a brand in the digital space, create successful promotional programs, and implement pricing strategies that align with their marketing goals. This course is ideal for entrepreneurs who want to harness the power of digital marketing to drive their business success and stay ahead in a competitive market.