MAR 3860 - Salesmanship and Customer Relationship Management

3 credits
Prerequisites: Prior to enrolling in any upper level course (course number beginning with a 3 or 4), students must complete the following courses with a grade of “C” or better: ENC 1101 English Composition I, ENC 1102 English Composition II, and three semester hours of college level mathematics; or permission from the appropriate academic Dean.
This course is focused on the retail customer experience via understanding buyer behavior, the buying process, and various selling models through Omnichannel approaches. Topics include the concepts of both market and customer segmentation, identifying the target market customer, the examination of service and selling models in various retail industry types, building and maintaining customer relationships, store branding, and designing and using customer surveys to identify needs and gaps in the CRM strategy.