May 07, 2024  
2018-2019 Catalog 
    
Catalog Navigation
  Catalog Home
  College Profile
  Official College Calendar
  General Education Program Guide
  Programs of Study
  Course Descriptions
  Course Information
  Admissions
  Registration
  Student Records/FERPA
  Enrollment Services
  Financial Aid and Fees
  Academics and Academic Policies
  Graduation Requirements
  Degree Acceleration and Honors Programs
  College Operating Procedures
  Library Services
  Bookstores and Dining Services
  Technology Help Desk
  Administration and Faculty
  Glossary of Terms
  My Portfolio
HELP
2018-2019 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKA 1511 - Advertising and Sales Promotion

3 credits
This course reviews all phases of sales promotion including advertising, display, direct mail, radio and television. Emphasis is placed on creation of the message, selection of media, and the planning, coordinating, controlling, and evaluation of the campaign.


Add to Portfolio (opens a new window)