ENT 2411 - Business Operations for Entrepreneurs

3 credits
This course is designed to provide the entrepreneur with a comprehensive understanding of key operations of a startup or small business. With a focus on financial and legal issues, including contracts, intellectual property protection, and ownership forms, participants will gain essential knowledge to navigate the complexities of business law. The course also delves into organizational design, helping entrepreneurs structure their businesses effectively to support growth and sustainability.

In addition to legal and organizational aspects, the course covers the development of processes, procedures, and policies that are crucial for efficient business operations. Human Resource Management (HRM) is another critical component, ensuring that entrepreneurs can manage their teams effectively. Systems supporting processes, such as IT and operational workflows, are also explored to enhance productivity and streamline operations.

Marketing and sales operations are integral to the success of any business, and this course provides strategies for effective market penetration and customer acquisition. Participants will also learn about product and/or service development and management, equipping them with the skills to innovate and maintain a competitive edge. By the end of the course, entrepreneurs will be well-prepared to handle the multifaceted challenges of running a startup or small business.