ENT 1031 - Entrepreneurship Marketing and Sales

3 credits
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques specifically tailored for startups and small businesses. Students will explore essential topics such as marketing planning and budgeting, company positioning, and networking.

The course also covers personal selling, improving company image, public relations, and product/service publicity. Participants will learn to design and create effective advertising and brochures, select and organize sales representatives, and manage dealer/distribution organizations.

In addition to traditional marketing methods, the course delves into modern strategies such as marketing on the internet and conducting market research. Students will gain insights into selecting and using the right advertising mediums to maximize their reach and impact. The course emphasizes the practical application of these strategies in the management of business ventures, ensuring that participants can implement what they learn directly into their own businesses.

Furthermore, the course differentiates between B2C (business-to-consumer) and B2B (business-to-business) marketing methodologies and sales techniques. It also covers the management of customer relationships through CRMs (Customer Relationship Management systems) and the effective management of the sales funnel. By the end of the course, students will be equipped with the knowledge and skills to enhance their marketing efforts and drive business growth. Additionally, the course prepares students for the GTM Pitch Event at the end of the semester, where they will present their go-to-market strategies, showcasing their understanding and application of the course material.