Jul 02, 2020  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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ISM 4480 - Principles of Electronic Commerce


3 credits
This course is designed to familiarize students with management approaches to effectively define and implement e-commerce systems. The course addresses the digital economy, e-commerce strategy, marketing, e-commerce models, and management and regulatory issues.



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