Sep 27, 2020  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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MAR 3802 - Marketing for Managers


3 credits
Prerequisites: Prior to enrolling in any upper level course (course number beginning with a 3 or 4), students must complete the following courses with a grade of "C" or better: ENC 1101 - Composition I , ENC 1102 - Composition II , and three semester hours of college level mathematics; or permission from the appropriate academic Dean
This course helps develop marketing knowledge and skills necessary for a successful general manager to interact with and problem solve in a functional team environment. Students will add to their understanding of marketing concepts including the development and implementation of a marketing plan. The course focuses on business to business marketing, marketing of services and global marketing.



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