Jul 03, 2020  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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MAR 2141 - International Marketing and Business Practices


3 credits
This course introduces students to the concepts of marketing which are unique to international business. Students investigate product development, channel systems, organizational alternatives, business practices and customs, and legal issues, as they relate to the world market.



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