Sep 25, 2020  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MAR 2011 - Marketing


3 credits
This course is a study of marketing principles and their relationship to product, price, promotion, and distribution. The interrelationship between marketing and other business operations of the firm is included. The consumer purchase decision process, product life cycle, and ethical behavior in marketing are also key elements.



Add to Portfolio (opens a new window)