Jul 03, 2020  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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MAR 3231 - Retailing Management I


3 credits
Prerequisites: Prior to enrolling in any upper level course (course number beginning with a 3 or 4), students must complete the following courses with a grade of "C" or better: ENC 1101  English Composition I, ENC 1102  English Composition II, and three semester hours of college level mathematics; or permission from the appropriate academic Dean AND MAR 3802  Marketing for Managers
This course examines retail management fundamentals which provide an overview of key retail strategies, supervision and management responsibilities. Topics include retailing principles, Global retailing concepts, e-tailing, retail theories, decision-making, team development, motivation and reward strategies, driving sales and enhancing the customer experience, and career opportunities in retail.



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