Jul 10, 2020  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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MKA 1511 - Advertising and Sales Promotion


3 credits
This course reviews all phases of sales promotion including advertising, display, direct mail, radio and television. Emphasis is placed on creation of the message, selection of media, and the planning, coordinating, controlling, and evaluation of the campaign.



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