May 29, 2020  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

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MAR 3802 - Marketing for Managers


3 credit(s)
Prerequisite(s): Prior to enrolling in any upper level course (course number beginning with a 3 or 4), students must complete the following courses with a grade of “C” or better: ENC 1101 English Composition I, ENC 1102 English Composition II, and three semester hours of college level mathematics; or permission from the appropriate academic dean.
This course helps develop marketing knowledge and skills necessary for a successful general manager to interact with and problem solve in a functional team environment. Students will add to their understanding of marketing concepts including the development and implementation of a marketing plan. The course focuses on business to business marketing, marketing of services and global marketing.



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