Mar 29, 2024  
2009-2010 Catalog 
    
2009-2010 Catalog [ARCHIVED CATALOG]

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MKA 1511 - Advertising and Sales Promotion-AS


3 class hours 3 Credit(s)
This course reviews all phases of sales promotion including advertising display, direct mail, radio and television. Emphasis is placed on creation of the message, selection of media, and the planning, coordinating, controlling, and evaluation of the campaign.



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